Market analysis - Men's Jewelry (Bespoke - Beaded Bracelets / Necklaces)

Project status
Project start date
As soon as possible
Project posted
19 Apr 2019 14:54
Project duration (approx.)
14 Days
Budget (approx.)
US$4000 (fixed cost)
Level of Experience
Luxury Goods
Area of expertise
English (Essential)

Objectives and Key Deliverables

I am starting a company that will produce high-end beaded bracelets / necklaces for men and I would like someone to conduct a market analysis to answer the following questions:

What is the TAM for Men's Jewelry?
What is the composition of this market? How can it be segmented?
What is the historical context? What assumptions are we making based on this context?
What does the competitive landscape look like? Who are the key players? What is their respective market share?
How do we differentiate ourselves in the market?
What motivates, influences and incentivizes our customers to choose certain Jewellery products?

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