Healthcare Information and Digital Marketing in China

Project status
Project start date
Not specified
Project posted
19 May 2016 11:05
Project duration (approx.)
3 Days
Budget (approx.)
£1200 / day
Industry
Hospital & Health Care, Consulting, Health, Wellness & Fitness, Technology
Area of expertise
Market Analysis
Location
Off-site
Languages
Mandarin (Essential)

Objectives and Key Deliverables

Our client is considering providing a digital channel for reliable information about healthcare products and services to healthcare professionals and consumers in China. We want to understand the existing market in terms of size, structure and players - initially in outline and then in greater detail.

3 Phases:
1. An initial overview outlining the 5 main players, principle strengths and weaknesses, rough estimates of market size and share.
(2. Later, a more detailed SWOT analysis.
3. Later, further support and advice as required on market entry.)
1 could be delivered electronically (Email & WeChat).

Real knowledge of how Chinese doctors think and behave. Possibly a doctor turned consultant or with doctor(s) in the family.

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