Marketing Strategy for Strata Facility Services

Project status
Project start date
Not specified
Project posted
3 Jun 2017 21:18
Project duration (approx.)
1 Day
Budget (approx.)
US$240 (fixed cost)
Level of Experience
Mid-level
Industry
Business Services
Area of expertise
Market Analysis, Marketing, Strategy, Data Analytics
Location
On-site in Australia

Objectives and Key Deliverables

We're looking to grow our strata facility services (strata cleaning) via strata managers in Sydney, AUS.

The number 1 challenge is almost all strata managers have an incumbent strata cleaning company servicing their buildings they manage.

I'm seeking to engage the services of an expert who can develop a marketing strategy to overcome this challenge. The marketing strategy should be targeting their ideal clients.

To throw in a curve ball into the mix - decisions are also made independent of strata management on occasions, by the ECM ( Executive committee members) and the chairperson having the final sign off on all new service providers.

The majority of strata managers details can be found on LinkedIn. However, sourcing an up to date chairpersons database in Sydney is something I've been unable to source.

*The duration of the project is flexible.

We'd measure success based upon; (1) number of face-to-face meetings with strata managers (2) number of opportunities to tender strata cleaning quotes (3) number of face-to-face meetings with chairpersons who are on the executive committee for their strata plan.

- Experience Building Marketing Strategies
- Can be based anywhere in Australia

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