Experts in the online video advertising industry

Project status
Project posted
15th December 2015
Project duration (approx.)
1.0 Days
Budget (approx.)
£1400 / day
Industry
Marketing & Advertising
Area of expertise
Executive / C-Suite , Marketing & PR
Required market experience
Australia (Nice to have) , Austria (Nice to have) , China (Nice to have) , France (Nice to have) , Germany (Nice to have) , India (Nice to have) , Italy (Nice to have) , Japan (Nice to have) , Switzerland (Nice to have) , United Kingdom (Nice to have)
Consultant location
Off-site

Background & Objectives

Our client is looking to understand the online video advertising industry e.g. videos that play before, during or after other content, specifically:

We are searching for the following:
• Video specialists:
o Current or past employees of:
 Videology
 Adstream
 Adtoox
 ExtremeReach
 Sizmek
• Brands:
o Senior personnel in TV and / or digital marketing for major brands with high TV advert volumes, for example:
 FMCG (Unilever, Nestle, P&G, etc.)
 Automotive (BMW, Volkswagen, Ford, Renault, etc.)
 Gambling (William Hill, Bet365)
 Insurance (GoCompare, CompareTheMarket, MoneySupermarket)
• Creative agencies:
o Video specialists (TV and online) in major creative agencies, for example:
 BBH
 Ogilvy
 Denstu Aegis
 Etc.
• Production & post-production houses (for video advertising, not films etc.)

We are looking to speak to people who:
• Understand the video advertising ecosystem (both in linear TV and online) and can talk knowledgably about market trends, market dynamics, value chain participants, etc.
• Have an intimate understanding of the activity flows involved in video advertising, from initial idea conception through to playout in linear and online
• Are able to discuss providers of services throughout the value chain, and give a reasonably informed view of their reputation

Key deliverables

Detailed information on in-scope market

Consultant requirements

• Video specialists:
o Current or past employees of:
 Videology
 Adstream
 Adtoox
 ExtremeReach
 Sizmek
• Brands:
o Senior personnel in TV and / or digital marketing for major brands with high TV advert volumes, for example:
 FMCG (Unilever, Nestle, P&G, etc.)
 Automotive (BMW, Volkswagen, Ford, Renault, etc.)
 Gambling (William Hill, Bet365)
 Insurance (GoCompare, CompareTheMarket, MoneySupermarket)
• Creative agencies:
o Video specialists (TV and online) in major creative agencies, for example:
 BBH
 Ogilvy
 Denstu Aegis
 Etc.
• Production & post-production houses (for video advertising, not films etc.)

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