- Project status
- Project posted
- 2nd June 2016
- Project duration (approx.)
- 1.0 Days
- Budget (approx.)
- €640 / day
- Internet & Online Media , Information Technology & Services , Automotive , Consumer Services
- Area of expertise
- Corporate Finance / M&A , Information Technology , Sales / Business Development , Strategy
- Required market experience
- Germany (Nice to have)
- Consultant location
- English (Nice to have) , German (Nice to have)
Background & Objectives
- Our target is a German company founded in late 2015 providing carsharing services (electro-mobility) to B2B & B2C clients in airports (currently present in 3 airports in Germany) and starting expansion into small town and rural communities in Germany.
- The airport business is doing well because of high utilization rates due to abundance of B2B clients with a high need for means of transportation on the airport premises.
- Expansion into small town and village communities would imply cooperation with local authorities and local enterprises in order to increase utilization rate of e-cars and sink costs (for instance: local authorities provide free parking and partially subsidize installation of charging stations; local enterprises rent the autos from 9 am to 6 pm whereas rest of the time autos are available for general public etc.)
- An expert is required for a call to answer pending questions regarding the potential outlook of the target and market
In an expert call session the following questions / hypotheses should be discussed and answered:
Profitability of the car sharing business:
- Are there any profitable players in the car sharing market?
- How does profitability of a car-sharing company evolve over time and what are the main profitability factors (e.g. utilization of cars)?
- What are average KPIs in the market?
- Does for-profit car-sharing work in rural areas and what are peculiarities of the business model here?
- What are peculiarities of the car-sharing business with e-cars and how do they influence profitability? (charging stations, fuel costs etc.)
Competition with the large players (Car2Go, DriveNow)
- The hypothesis is that large players are not flexible enough to fine-tune profitable operations in rural areas, therefore there will be no competitive pressure from large players for smaller start-ups here
- The hypothesis is, that the market will consolidate and large players will be willing to acquire smaller players, who have managed to set-up profitable operations in rural areas
The expert should be English- or German-speaking and understand the car-sharing market in Germany (or at least in other European countries) in order to be able to answer questions and comment on the hypotheses.