Expert insights into the professional Light and Sound equipment rental market

Project status
Project start date
As soon as possible
Project posted
19 Jan 2018 10:49
Project duration (approx.)
1.0 Day
Budget (approx.)
€740.74 / day
Level of Experience
Senior
Industry
Event Services
Consultant location
Off-site

Objectives and Key Deliverables

We are seeking SENIOR experts in the professional lighting and audio rental market for expert interviews.


Key Outcomes:

1) We intend to understand the event value chain, market dynamics/driver and key purchase criteria in the market.

2) To get an understanding of the competitive environment of the equipment rental market with focus on Germany, BeNeLux, France, UK and Scandinavia.



Guide of questions to answer:

Which factors determine which rental company a technical event service provider (TESP) rents the equipment needed for a show from (key purchase criteria)?

Which barriers exist to market entry / international expansion? Are the light / sound / video sectors essentially the same or are there major distinctions?

What happens to dry-hire companies in the event of a crisis – do TESP in such case rather rely on their own equipment, strengthening the impact of a crisis for the dry-hire providers?

How strong is customer loyalty in the market and do TESP usually stick to the same one/few companies to hire equipment?

Are criteria/markets the same in Germany and neighbouring countries?

What are technical innovation cycles for the relevant products (lengths/frequency/relevance)?

How can rental companies establish sustainable USPs for their business model and product portfolio?

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