- Project status
- Project start date
- Not specified
- Project posted
- 23 Dec 2016 11:39
- Project duration (approx.)
- 48.0 Weeks
- Budget (approx.)
- US$520 / day
- Level of Experience
- Financial Services
- Area of expertise
- Programme / Project Management , Big Data / Data Analytics
- Consultant location
Objectives and Key Deliverables
We are a financial services advisory firm and we are supporting an end client (bank) on this project.
The project will last around 48 weeks and will take place in Bendigo Australia, with regular travels to Melbourne.
This role is junior (campaign execution analyst level) and will mainly be pulling marketing campaign files and performing post implementation reviews. It is analytical but won't be dealing with SEO.
The consultant will extract data from different sources, join and manipulate them in SAS (create campaign cells, store account IDs/contacts and analyse them again when needed).
The marketing campaigns are basically e-mail and direct marketing, and some examples can be campaigns to encourage customer behaviour (how to increase customer spend) understanding life cycle marketing, etc.
Environment is SAS - predominantly to extract and create data, as well as manage the information. The project consists in both building and refreshing MIS; we are looking for a more analytical profile than a developer - but basic coding in SAS is required.
The consultant is expected to be on site from January 30th to attend kick-off meetings.
Consultants from other locations within AU will be considered; unfortunately, relocations outside from Australia will not be considered.
a) develop and refresh/manage MIS for a specific activity.
B) work with marketing colleagues and create campaign selections, ensuring suitable control cells to ensure test and learn can be made and also reporting to monitor the campaign results.
- strategy consulting background (associate level);
- financial services experience;
- marketing campaign projects;
- basic coding in SAS.