Ecommerce Sales Strategies expert for Perishable CPG

Project status
Project start date
Not specified
Project posted
16 Jan 2017 15:19
Project duration (approx.)
30.0 Days
Budget (approx.)
$960 / day
Level of Experience
Mid-level
Industry
Consumer Services , Food & Beverages
Area of expertise
Analyst / Research , Executive / C-Suite , Sales / Business Development , Strategy
Consultant location
On-site
Location
United States

Objectives and Key Deliverables

We need to add an expert in the CPG ecommerce space to an existing consulting team. Project deliverables include:

Perishable CPG Product Ecommerce Fundamentals & Best Practices:
What are the key marketing, operational, financial, negotiation and cultural differences between ecommerce and brick & mortar?
How does trade funding work in ecommerce (which differs from brick & mortar)?
Who are the most important Pureplay and Click & Collect players?
How have CPG companies approached ecommerce? What worked & what did not?
Which CPG firms are leaders in ecommerce and what can the client team learn from them?

Best practices for a perishable CPG firm working with pureplay and Click & Collect ecommerce platforms.

>CPG best practice knowledge of working with AmazonFresh, Peapod, FreshExpress, Instacart as well as Click & Collect models in US
>Experience working with e-commerce grocers (both pure play and click&collect) -experience can be either direct industry experience or significant consulting experience

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