Digital Marketing and Analytics Role

Project status
Project start date
Not specified
Project posted
11 Sep 2015 14:16
Project duration (approx.)
10 Weeks
Budget (approx.)
€600 / day
Media, Technology
Area of expertise
Information Technology, Marketing
Consultant location

Objectives and Key Deliverables

The Marketing Manager will work in a Proof of Concept (POC) team to build and grow new products. You will be responsible for the design and delivery of the marketing strategy for the POC.

Working in Lean Innovation Project / MVP sprints in a cross-functional team

Development of ideas and strategies for SEA campaigns and landing pages

Designing, controlling and optimizing SEA campaigns (min. In Google, Facebook)

Definition of success metrics

Development and implementation of tracking code

Development and implementation of A / B or multivariate tests

Ensuring data quality

Ideally, use of statistics and / or analytics software (or advanced Excel Records) to visualize data including Dependencies

Very good knowledge of SEA (Google AdWords, Facebook Ads) possibly also with Google certification exams

Knowledge in Conversion and Landing Page Optimization

Skilled in use of the popular tools and technologies (tracking, AdWords Editor)

Experience with bid management systems

Strong focus on results

Experience in Web / data analytics for websites and mobile applications (apps)

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