Gift Market

Project status
Project start date
Not specified
Project posted
15 Apr 2015 09:17
Project duration (approx.)
13.0 Days
Budget (approx.)
£115 / day
Area of expertise
Market Analysis, Strategy
Consultant location

Objectives and Key Deliverables

1. Market Map/Size: High level breakdown of the flower market in the UK and Europe. Segmented by gifting vs. non-gifting, supermarket, independent, online, mixed. Growth trends/insights around what is driving the trend. High level breakdown of the gifting market in the UK and Europe. Size and growth, split by category and split by demographic. Key drivers behind behaviour (is gifting moving more on-demand, is AOV coming down but frequency increasing, how is technology impacting these habits), what % is purchased online, mobile, offline - how is this changing) 2. Competitor profiles:Competitor profiles (can send a template/example on this) for c10 competitors in the UK and high level view on competitors in Europe3. Supply Chain and Trends: How does the flower supply chain operate? What impact does seasonality have? How fully utilised is the supply chain? What degree of price volatility is there? 

A proposal is required as part of the application.

Requirement: Have you had private equity due diligence experience?
Desired response: Yes

Requirement: Have you had experience in the online/mobile gifting segment?
Desired response: Yes

Requirement: Do you have experience of the flower industry in the UK?
Desired response: Yes

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