Objectives and Key Deliverables
We are an independent analyst and consultancy firm headquartered in London specializing in global coverage of Telecommunications, Media and Technology industries.
We are seeking a consultant to deliver a market sizing study.
The study's primary objective is to size the total addressable market by vertical for geo location data in the ad tech market. We have solid data for digital advertising and good industry demographic data sets, but require an ad tech specialist to dimension the size of programmatic advertising and its use of geo-location in 9 verticals. The verticals are transport, retailing, real-estate, advertising and media, consultancies, VCs, banking and credit unions, insurance and security.