- Project status
- Project start date
- Not specified
- Project posted
- 21 Sep 2016 11:56
- Project duration (approx.)
- 12.0 Days
- Budget (approx.)
- £4800 (fixed cost)
- Real Estate, Commercial Real Estate
- Area of expertise
- Analyst / Research
- Consultant location
- United Kingdom
- English (Essential)
Objectives and Key Deliverables
We are a leading London-based property investment company looking at developing our Serviced Apartments proposition, targeting key geographic locations in London, on the basis of market research, customer interviews and workshops.
Project objectives include:
- Understanding market dynamics that drive demand for Serviced Apartments among our Occupiers.
- Determining the target market(s) for Serviced Apartments.
- Developing insights into the types of propositions, and level of service, that the target market would expect and/or demand.
Report and/or PowerPoint presentation (~30 slides) containing the results of the desk research, focus groups and workshops.
Experience with market research and segmentation is essential, and knowledge of Real Estate and Serviced Apartments is highly desirable.