Market segmentation analysis for Serviced Apartments in London Real Estate

Project status
Project start date
Not specified
Project posted
21 Sep 2016 11:56
Project duration (approx.)
12 Days
Budget (approx.)
£4800 (fixed cost)
Real Estate
Area of expertise
Market Analysis
Consultant location
United Kingdom
English (Essential)

Objectives and Key Deliverables

We are a leading London-based property investment company looking at developing our Serviced Apartments proposition, targeting key geographic locations in London, on the basis of market research, customer interviews and workshops.

Project objectives include:

- Understanding market dynamics that drive demand for Serviced Apartments among our Occupiers.
- Determining the target market(s) for Serviced Apartments.
- Developing insights into the types of propositions, and level of service, that the target market would expect and/or demand.

Report and/or PowerPoint presentation (~30 slides) containing the results of the desk research, focus groups and workshops.

Experience with market research and segmentation is essential, and knowledge of Real Estate and Serviced Apartments is highly desirable.

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