Digital Media Strategy Consultant Needed

Project status
Project posted
17th December 2013
Project duration (approx.)
31.0 Days
Budget (approx.)
£9500 / day
Industry
Information Technology & Services , Marketing & Advertising
Area of expertise
Strategy
Required market experience
United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

Background and ObjectivesOur client has a video player that has been developed over the last 18 months which delivers in visions click and purchase and core analytics for clients to assess R.O.I. This is likely to be superceded by a strategic partnership with a couple of companies who are 12 months further down the development track and with VC backing to improve their product. This will allow us to significantly improve the end to end service we can offer to our growing client list through what in effect will be a white label agreement. Functionality will be hugely improved and ability to analyse down to a granular level will allow us to quickly generate Case studies that help sales staff.Whilst our client will have the strategy, production and soon to be comprehensive delivery there is a big challenge to overcome in order to “take the pain away” for clients. Our client believe the final part of the jig saw is to be able to offer an holistic media placement service that encompasses Video Content as well as Video Advertising. They are looking to offer their clients the ability to get Video Content driving return on investment across Paid, Owned and Earned Media. It is believed that the key areas for investigation are as follows: 1.      Refine and unite partner services into a clear product that represents our client, and understand the phase 1 targets and get to market quickly.2.      Create a specialist Video Affiliate Network and understand commercial model3.      Define a clear commercial model for Video SEO services and YT Channel Management4.      Tie up with a PR specialist who can in effect seed content (i.e. free placement) across a wide range of sectors and understand commercial model for this. What has been done so far? ·         Early stages of a strategic partnership with Functionality partner and Distribution partner. Hope to sign a deal by early Jan 14·         Initial investigation has found that existing affiliate networks do not focus on content affiliates and of those content affiliates on their programmes not many carry video. This is surely changing rapidly but it is not a priority for existing networks and since the barrier to entry is so low, there is no reason why we shouldn’t start to build our own network.·         We have a basic understanding of how media agencies are offering the service.·         We have a meeting booked in early Jan to understand how a strategic partnership in this area might work

Key deliverables

Our client would be looking for someone to drive this project across all areas with the ambition of our client being famous for having this solution. We will have sold the end to end service into two Tier 1 clients and two Tier 2 clients by the close of 2014. We imagine that since 1,3 and 4 work on the basis of partnerships that point 2 will represent the biggest amount of time (also due to the fact that we don’t think anything like it exists currently).The clients are looking for a consultant who has a background in digital media agency and/or have a background in online content distribution.The clients is looking to pay £7500 to £9500 for this remote project.  This is estimated to take approximately a month.

Consultant requirements

Requirement: do you have background in digital media/ content distribution?
Desired response: Yes

Requirement: are you based in the UK with the ability to travel to the North of England at least twice during the project?
Desired response: Yes

Requirement: Are you legally able to work in the UK with no help needed from the client to secure a Visa?
Desired response: Yes

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