Digital Marketing and Analytics Role

Project status
Project posted
11th September 2015
Project duration (approx.)
10.0 Weeks
Budget (approx.)
€600 / day
Industry
Photography, Graphic Design & Art , Internet & Online Media , Information Technology & Services
Area of expertise
Information Technology , Marketing & PR
Required market experience
Germany (Essential)
Consultant location
On-site
Location
Germany

Background & Objectives

The Marketing Manager will work in a Proof of Concept (POC) team to build and grow new products. You will be responsible for the design and delivery of the marketing strategy for the POC.

Key deliverables

Working in Lean Innovation Project / MVP sprints in a cross-functional team

Development of ideas and strategies for SEA campaigns and landing pages

Designing, controlling and optimizing SEA campaigns (min. In Google, Facebook)

Definition of success metrics

Development and implementation of tracking code

Development and implementation of A / B or multivariate tests

Ensuring data quality

Ideally, use of statistics and / or analytics software (or advanced Excel Records) to visualize data including Dependencies

Consultant requirements

Very good knowledge of SEA (Google AdWords, Facebook Ads) possibly also with Google certification exams

Knowledge in Conversion and Landing Page Optimization

Skilled in use of the popular tools and technologies (tracking, AdWords Editor)

Experience with bid management systems

Strong focus on results

Experience in Web / data analytics for websites and mobile applications (apps)

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