Digital Advertising Network

Project status
Project posted
16th June 2016
Project duration (approx.)
5.0 Days
Budget (approx.)
$8000 (fixed cost)
Industry
Marketing & Advertising
Area of expertise
Executive / C-Suite , Operations , Sales / Business Development , Strategy , Business / Process Transformation
Required market experience
United States (Essential)
Consultant location
Off-site
Languages
English (Essential)

Background & Objectives

Understanding the business model of operations of leading digital advertising networks like
• Applovin
• AdColony (now owned by Opera - taken over by 360 Security)
• IronSrc
• Millenial Media (now owned by AOL) etc.

Key deliverables

Help in benchmarking key operating metrics like:
• Target margins
• Cost of product development as a percentage of sales
• Cost of infrastructure as a percentage of sales etc.
• Key geographies, key sales channels etc.

Consultant requirements

Should not be a current employee of a digital advertising network.

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