Developing the CRM strategy UK

Project status
Project posted
6th March 2014
Project duration (approx.)
121.0 Days
Budget (approx.)
£30000 / day
Industry
Marketing & Advertising
Area of expertise
Strategy
Required market experience
United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

Our client is a leading Entertainment business, they have approached us as they are looking to develop a more sophisticated approach to their customer relationship management programme in the UK.

Key deliverables

The company is looking for a strategic consultant that is able to do the analysis and planning to demonstrate to the board that a framework can be created for a CRM programme that will help the business-1. Acquire the right customers going forward 2. Craft the right value propositions for each of their segments 3. Minimise cannibalisation of existing business 4. Institute the best processes to manage the relationships with our most profitable customers 5. Motivate their employees in the right way 6. Retain the right customers to accelerate the profitable growth of their business The consultant should specialises in CRM programme development. 

Consultant requirements

Requirement: Do you specialises in CRM programme development?
Desired response: Yes

Requirement: Are you based in the UK?
Desired response: Yes

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