Data driven segmentation for consumer loyalty and rewards program

Project status
Project posted
29th June 2016
Project duration (approx.)
25.0 Days
Budget (approx.)
$24000 (fixed cost)
Industry
Financial Services
Area of expertise
Analyst / Research , Marketing & PR , Big Data / Data Analytics
Required market experience
United States (Nice to have)
Consultant location
On-site
Location
United States
Languages
English (Essential)

Background & Objectives

Developing a new consumer segmentation based on their loyalty program.

Key deliverables

Developing a new consumer segmentation based on their loyalty program.
Strategy that comes off the back of this.
* 3-5 consumer segments based on cluster segmentation
* 20-30 slide PPT deck summarizing approach and findings
* 15-25 slide PPT summarizing strategic implications and recommendations
* Will require on-site time at our offices and client for duration
* will require ability to manage off-site data resources to deliver analysis

Consultant requirements

* loyalty experience
* segmentation experience

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