- Project status
- Project start date
- Not specified
- Project posted
- 16 Jun 2016 13:27
- Project duration (approx.)
- 5.0 Days
- Budget (approx.)
- US$8000 (fixed cost)
- Marketing & Advertising
- Area of expertise
- Executive / C-Suite , Operations , Sales / Business Development , Strategy , Business / Process Transformation
- Consultant location
- English (Essential)
Objectives and Key Deliverables
Understanding the business model of operations of leading digital advertising networks like
• AdColony (now owned by Opera - taken over by 360 Security)
• Millenial Media (now owned by AOL) etc.
Help in benchmarking key operating metrics like:
• Target margins
• Cost of product development as a percentage of sales
• Cost of infrastructure as a percentage of sales etc.
• Key geographies, key sales channels etc.
Should not be a current employee of a digital advertising network.