Digital Advertising Network

Project status
Project start date
Not specified
Project posted
16 Jun 2016 13:27
Project duration (approx.)
5.0 Days
Budget (approx.)
US$8000 (fixed cost)
Marketing & Advertising
Area of expertise
Executive / C-Suite, Operations, Sales / Business Development, Strategy, Business Process Optimisation
Consultant location
English (Essential)

Objectives and Key Deliverables

Understanding the business model of operations of leading digital advertising networks like
• Applovin
• AdColony (now owned by Opera - taken over by 360 Security)
• IronSrc
• Millenial Media (now owned by AOL) etc.

Help in benchmarking key operating metrics like:
• Target margins
• Cost of product development as a percentage of sales
• Cost of infrastructure as a percentage of sales etc.
• Key geographies, key sales channels etc.

Should not be a current employee of a digital advertising network.

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