Online Marketing Manager based in Essen, Germany

Project status
Project start date
Not specified
Project posted
17 Nov 2015 13:20
Project duration (approx.)
6 Months
Budget (approx.)
£350.4 / day
Area of expertise
Consultant location

Objectives and Key Deliverables

The Online Marketing Expert will work in a Proof of Concept (POC) team to build and grow new products. They will be responsible for the design and delivery of the marketing strategy for the POC.

• Working in Lean Innovation Project / MVP sprints in a cross-functional team
• Development of ideas and strategies for SEA campaigns and landing pages
• Designing, controlling and optimizing SEA campaigns (min. In Google network Facebook)
• Delivery of all designed campaigns
• Definition of success metrics
• Development and implementation of tracking code
• Development and implementation of A / B or multivariate tests
• Ensuring data quality
• Ideally, use of statistics and / or analytics software (or advanced Excel Records) to visualize data incl. Dependencies

• Very good knowledge of SEA (Google AdWords, Facebook Ads) possibly also with Google certification exams
• Knowledge in Conversion and Landing Page Optimization
• Skilled in use of the popular tools and technologies (tracking, AdWords Editor)
• Experience with bid management systems
• Strong focus on results
• Experience in Web / data analytics for websites and mobile applications (apps)
• Experience in construction, implementation and analysis of A / B or multivariate tests (tools such as VWO, Optimizely)
• mastery of technical Web tracking and implementation of programming (eg, XML, JQuery, SPSS, SAS, SQL)
• Mastery of common tracking and analysis tools (mind. Google Analytics, Adobe Analytics)
• Be comfortable working in a flexible, agile and iterative environment and dealing with ambiguity
• Fluent in English, knowledge of Dutch and/or German would be an advantage

Available actions

You must have an account to be able to apply for projects.

Register as a consultant

Already have an account? Log in

Looking for a consultant?

Post a project and have consultants apply

Post a project

About Talmix

Talmix is an online market place for consultants to connect with clients for projects such as market research, due diligence, competitive analysis, strategic business planning, and organisational reviews.

  • 35,000+ consultants
  • 150+ countries
  • 100+ sectors
Why Talmix >