Customer segmentation for a product launch

Project status
Project start date
Not specified
Project posted
16 Oct 2017 16:45
Project duration (approx.)
20.0 Days
Budget (approx.)
€400 / day
Level of Experience
Mid-level
Industry
Financial Services
Area of expertise
Big Data / Data Analytics
Consultant location
On-site
Location
Spain
Languages
Spanish (Nice to have)

Objectives and Key Deliverables

Our client is a financial entity. They are planning to launch a new credit card that will replace an old one. Our team is supporting in all this process, from product definition to the actual product migration.

We are looking for a team member that will ensure all the analytical part of the project, including:
- Analysis and cleansing of all the customer data provided by our client
- Segmentation of the customer base to prioritize targets for the product launch, depending on their current behaviour
- Identification of business opportunities (for example, segments of inactive customers we could try to reactivate through the new product)
- Preparation of specific datasets for other consultants to peform specific analysis or deliver outputs

High data analytical skills (data preparation, cleansing and analysis)
Proeficiency in data anlytical tools (SAS, SPSS, Python, etc)
If the consultant uses software which requires a (SAS), he must own a license (we cannot provide one)
Knowledge in financial services / cards industry is a plus
Spanish and/or location in Madrid is a plus

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