CRM Campaign Manager

Project status
Project start date
Not specified
Project posted
23 Oct 2014 13:56
Project duration (approx.)
100.0 Days
Budget (approx.)
£150 / day
Industry
Investment Banking , Financial Services , Internet & Online Media , Marketing & Advertising
Area of expertise
Marketing & PR , Sales / Business Development
Consultant location
On-site
Location
United Kingdom

Objectives and Key Deliverables

The
Role:

This is
an amazing opportunity to join a strong and progressive team in a high-growth,
fast-paced and market-changing business. The client is looking to recruit a CRM
campaign manager who will be responsible for developing and overseeing our
database of customers and prospects, and developing effective marketing
campaigns.

Responsibilities
will include:

·            
Full
ownership of existing direct communication channels including: database
maintenance, campaign creation/planning, and creative testing

·            
Devising
and delivering integrated B2C and B2B lead generation and nurturing campaigns
across marketing channels

·            
Database
management and manipulation/segmentation of large datasets

·            
Integrate
and manage the use of Salesforce throughout marketing team

·            
Provide
detailed reporting and analysis to demonstrate success of activity

·            
Working
with the internal tech and product teams to deliver projects to support the CRM
function

·            
Conduct
analysis to increase response and effectiveness of marketing

·            
Work
with wider marketing team to coordinate integrated campaigns

 

The
Candidate

·            
2-5
years in a CRM/Insight role

·            
Experience
managing database marketing and email campaigns

·            
Experience
working with Salesforce is preferable

·            
Must be
an “Excel-wizard” with exceptional analytical skills and a high level of
accuracy

·            
Demonstrated
experience in working with large databases, data analysis, segmentation and
email marketing platforms

Driven
by ambitious targets and excited by challengeThe duration of this project will last 3 months.



Requirement: Are you immediately available to work in London, without sponsorship and travel expenses?
Desired response: Yes

Requirement: Do you have 2-5 years experience in CRM, Marketing, Email campaigns and Salesforce?
Desired response: Yes

Requirement: Do you have experience in Excel, working with large databases, data analysis and segmentation?
Desired response: Yes

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