Objectives and Key Deliverables
Our Client needs smart and creative individuals to work with their
portfolio companies to create a content marketing strategy and action plan.
This marketing is to increase organic traffic to site by 5x and be
relevant, timely and become extremely viral.
Our Client wants to drive site adoption and growth through
relevant and interesting content. They are in the process of designing a system through which
their portfolio companies can create and test compelling and sharable
content that will drive traffic to their websites. Most of the
portfolio companies are in the consumer internet space. The individual that our
client is looking for will have to create a strategy and plan that does the
following: 1. Define the
best areas to start content marketing 2. Sourcing creators
of the content (mostly articles) 3. Building a
tool to effectively test the content
timelines and success metrics
this content marketing effort will be in parallel to existing SEO and SEM
efforts and is expected to drive traffic organically through social media
sharing. Hence, the content needs to be pertinent to the website, add value to
the readers and employ existing trends in social media.
Requirement: Have you managed a content plan for an internet company before?
Desired response: Yes