Competitor research into www.applause.com

Project status
Project posted
6th October 2014
Project duration (approx.)
7.0 Days
Budget (approx.)
£356.67 / day
Industry
Internet & Online Media
Area of expertise
Analyst / Research
Consultant location
Off-site

Background & Objectives











We need someone to do competitor analysis in the field of
mobile app testing. We have identified these key competitors although there may
well be others:

Applause, Ubertesters, Testbirds, Testlio, Global App
Testing, 99tests.

 

We are particularly interested in the customer propositions
as seen from the perspective of small and mid sized mobile app developers. Ie
for managers of such development businesses what are the offerings of each of
these competitors in terms of pricing, business model (one off, subscription
etc), scope, convenience etc etc. How would such a client make a decision
between these competitors? How does the testing process work and what results
could I expect back when? What is the reputation of each company?  We also want to understand who each of these
players’ customers are (how many divided by size of customer, examples of real
customers, length of relationship with their customers), how they market
themselves, what people in the market think about them etc.

 

As a potential investor in one of these companies, we are
particularly interested in any insights about the best commercial model and
sales proposition. A fantastic outcome would be to be able to provide advice to
the investee company on how to differentiate itself from the competition in a
meaningful way which would make it attractive as the supplier of testing to
many more app development clients.

 

 

 

 

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