Comparative analysis of investment into Mobile

Project status
Project posted
20th June 2016
Project duration (approx.)
7.0 Days
Budget (approx.)
£800 / day
Industry
Internet & Online Media , Marketing & Advertising , Retail , Newspapers & Publishing
Area of expertise
Human Resources , Information Technology , Product Development , Business / Process Transformation
Required market experience
United Kingdom (Essential)
Consultant location
On-site
Location
United Kingdom

Background & Objectives

We are a leading gambling company that operates across companies.

We are currently reviewing how much we invest into Mobile as believe this to be a key area of growth for us.

We would like to understand how much roughly are our competitors or businesses in other similar consumer facing environments are spending on this area.

Key deliverables

A clear and concise reporting providing a view on:

How much is being spent
Size of department in terms of dev team
Marketing budgets
And a range of other data points that we can use to benchmark our own internal activities against.

Consultant requirements

Experience of / Very strong knowledge of the mobile landscape across either:
Gambling companies and online betting firms
Multi channel retailers etc

Or direct access to the contacts within these firms to get an idea from.

Proven experience at having done this type of bench marking previously would be required as well.

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