China Travel Industry Market Research - China/UK (completed remotely)

Project status
Project posted
26th May 2015
Project duration (approx.)
32.0 Days
Budget (approx.)
£1250 / day
Industry
Leisure, Travel & Tourism
Area of expertise
Analyst / Research , Marketing & PR , Strategy
Required market experience
China (Essential) , United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

Our client is a UK-based travel company that assists China travel agencies with direct travel into the UK, for their
consumers.  They would like to execute market research and market
mapping study of the China travel industry to find answers to the following questions:-Who are their competitors there,
what is their unique selling point, where is the Chinese travel market going
and what can they bring to the table?-What business can they hope
to gain in China? -What would that growth look like?

 

Consultant
requirements:
 Consultant must have China travel networks, contacts, experience
 and knowledge. Consumer, not corporate  or business travel. Either a
native working there or non-native who still operates or has done so recently
in China. Direct  B2C travel experience is NOT relevant (e.g. lastminute.com,
booking.com etc companies that sell directly to the consumer). B2B consumer
travel Experience with travel agents/travel operators as a third party is the
key requirements.

 

 The
Consultant will be working closely with the Far East/China Manager  on this
project and will either meet remotely in China or in UK London, depending where
the Consultant  is based.Budget: £600-£1000Location: offsite London or ChinaDuration: 2-3 weeksStart date: June (can wait until end June) 

Key deliverables

Consultant requirements

Requirement: Do you have experience of the travel industry in China?
Desired response: Yes

Requirement: Do you have B2B consumer travel experience?
Desired response: Yes

Requirement: Are you available to commence work on the project at the end of June?
Desired response: Yes

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