Project status
Project start date
Not specified
Project posted
13 Jun 2013 10:59
Project duration (approx.)
200 Days
Budget (approx.)
£60000 / day
Marketing & Advertising
Area of expertise
Consultant location

Objectives and Key Deliverables

A global events company is looking for an Insight and CRM Manager with a desire for a new challenge to join the company in building the insight capability within its marketing team.The insight team works with client's sales and marketing teams to help attract exhibitors, delegates and visitors to its market-leading events, which include a range of marquee events. This role will provide an excellent opportunity to be part of a real growth area within a large media company.Job responsibilities:*       To support the business's sales and marketing teams in the delivery of campaigns through data selections, segmentation and email delivery*       To support those teams in data enhancements and growth of the marketing dataset and sales pipelines*       To perform ad-hoc analysis of datasets, as per the requirements of the business, including reports on campaign results*       To prepare and import all relevant data to a new CRM database in the correct way following formatting and import specificationsThe successful candidate must have 3-5 years of experience in a commercial role, and be comfortable working with large quantities of data in a challenging marketing environment.Essential Skills*       Advanced MS Excel skills*       Advanced database skillsDesired Skills (not essential but advantageous)*       Working knowledge of the B2B marketing environment*       Experience of database systems management*       Experience in data formatting and/or migration between systemsPersonal qualities and abilities should include*       Meticulous attention to detail*       An organised and methodical approach - ability to self manage*       Confidence in building relationships and communicating with colleagues to achieve goals

Candidates should be available for either full time roles or long term contract roles

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