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Cards retention program development in a big Russian bank

Project status
Project start date
18 Feb 2019
Project posted
6 Feb 2019 09:06
Project duration (approx.)
10 Weeks
Budget (approx.)
US$400 / day
Level of Experience
Financial Services
Area of expertise
Accounting and Finance, Data Analytics, Business Process Optimisation
On-site in Russia
Russian (Essential) , English (Nice to have)

Objectives and Key Deliverables

The goal is to develop cards retention program in a Russian bank:
1. Devise hypotheses based on churn statistics and interviews with bank's personnel
2. Verify hypotheses by creating scripts for client survey
3. Develop recommendations to improve cards retention (processes, org and motivation, campaigns, etc.)
4. Develop implementation program (PMO set-up, business case, KPIs)

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