Canadian teleshopping market

Project status
Project posted
10th June 2015
Project duration (approx.)
14.0 Days
Budget (approx.)
$1900 / day
Industry
Consumer Goods , Internet & Online Media , Marketing & Advertising
Area of expertise
Analyst / Research
Required market experience
Canada (Essential)
Consultant location
Off-site

Background & Objectives

Our client is global private equity firm who owns a large
teleshopping channel in Europe, with presence in Germany, Italy and USSR. They
are now looking to make a possible investment in a similar business in Canada.
They require up to three Canadian teleshopping experts to assess this
opportunity.

The chosen consultants can fall into one of the three
following categories - 

1)      Distant
shopping experience (catalogue, ecommerce etc.)

        -      Worked for or consultant for The shopping
Channel (Canadian market leader)

        -       senior level within planning,
merchandising, TV distribution networks.

        -     a broader knowledge of Canadian retail
market will also be considered

 

2)      Experience in
TV landscape distribution within cable channels, or channel networks

-          Experience
in negotiating ‘carriage Agreements’ (air time) for cable TV platforms e.g. SKY
and Virgin will both negotiate carriage agreements

 

3)      Experience in
the regulatory environment for media/TV

Worked for consulted for or experience and knowledge with
the CRTC

Key deliverables

Consultant requirements

Requirement: Do you have experience in the teleshopping sector?
Desired response: Yes

Requirement: Do you have experience in the Canadian market?
Desired response: Yes

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