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Marketing Strategy for new household product

Project status
Project start date
Not specified
Project posted
8 Jan 2014 14:54
Project duration (approx.)
22 Days
Budget (approx.)
£10000 / day
Consumer Goods & Services
Area of expertise
Marketing, Strategy
Off-site in 

Objectives and Key Deliverables

Our client has developed an exciting new branded product for soaking up leaking water. The client manufactures the product, owns the brand, the patents, and now requires support in marketing.They are looking for a consultant to define a marketing strategy for the home use of the new product, followed by execution and implementation.Key objectives to achieve through the project:• Analysing the market and competitive environment• Positioning the product effectively• Partnering with large distributors globally to market large volumes of product• Maximising sales ongoing.


Marketing experience in FMCG / household products. Entrepreneurial mind-set. Specific retailer / distributors contacts required.

Requirement: Do you have Marketing experience in FMCG / household products
Desired response: Yes

Requirement: Are you based in the UK
Desired response: Yes

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