Objectives and Key Deliverables
We are running a workshop with a regional credit / debit card issuer to help them develop their lady’s card value proposition.
In this workshop, we are hoping to have a panel discussion session (1~2hours) where experts talk about women’s needs along their life cycles.
Obviously, if that expert has a view on the needs that translates into a spending / purchase behavior that is even better but not required.
We are looking for someone who were in the beauty industry (like L’Oréal) or large consumer goods companies (like P&G but deal with women focused products such as cosmetics, etc).
Workload wise the engagement required is pretty much attending the 1~2 hour session and a few meetings before that to prepare and align.
The workshop date is April 23 aftertoon time.