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Retail Product Entry Strategy

Project status
Project start date
Not specified
Project posted
10 Aug 2016 23:07
Project duration (approx.)
2 Weeks
Budget (approx.)
US$2000 (fixed cost)
Consumer Goods & Services, Retail, Food & Beverages, Market Research
Area of expertise
Market Analysis, Sales / Business Development, Strategy

Objectives and Key Deliverables

We are an importer of specialty coffee drinks and natural cosmetics. We would like a consultant to develop a new market entry strategy for us that would place our products on the shelves at large national retail chains.

1) develop a process that would introduce our products to the appropriate decision makers at the retail outlets

1) develop pricing strategy
2) develop competitive analysis
3) develop sales presentation strategy for our products designed to initiate and close a sale of our product at that major national retail outlets
4) and other relevant information

Experience with placing products on the shelves of large national retail chains

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