Brand strategy, social media policy, and style guide needed for a staffing agency.

Project status
Project posted
24th December 2015
Project duration (approx.)
15.0 Days
Budget (approx.)
$400 / day
Industry
Leisure, Travel & Tourism
Area of expertise
Marketing & PR
Required market experience
United States (Essential)
Consultant location
On-site
Location
United States

Background & Objectives

We know our brand needs attention and resources to become a tool in recruiting staff and clients, however we need help figuring this all out. I’ve put together a list of questions I know that needs to be answered but I am not sure how how long it should take to find answers and put them into a plan for the company to follow.

Company Culture

How do we turn our mission and vision statements into a brand guideline?
What is our core business that we are promoting?
Will everyone buy into being a social business?
How transparent are we willing to be?
Are we ready to support the offices?
Are we ready to decentralize power?

Branding

Cohesive theme and messaging
Who is our ideal client and field staffer?
Which clients, field staff, and vendors can we form strategic alliances with?

Style Guide

What media do we need to produce?
Who will create it?
How to keep media quality consistent?
Who will create our media?
How often does our media need to be updated?

Goal Setting

How will we measure success?
What are our key performance metrics?

Policy

What are our resources and budgeting?
How do we prevent project slippage and keep all tasks in sync?
What are the rules of engagement?
What is our crisis management plan?

Workflow

Who is in charge?

Training/Review

How will we implement social
How and how often will we review progress?

Key deliverables

Brand Bible
Social Media Policy
Style Guide

Consultant requirements

Must be able to work out of our Los Angeles office.
Project will begin on 8 Feb 2016.

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