Fan segmentation and activation strategy of Mexican football team fans.

Project status
Project start date
As soon as possible
Project posted
29 Oct 2018 13:09
Project duration (approx.)
40 Days
Budget (approx.)
€480 / day
Level of Experience
Leisure, Travel & Tourism
Area of expertise
Spanish (Essential)

Objectives and Key Deliverables

Our client is the owner of one of the top Mexican football clubs and another second division club. The project's objective is to develop a digital platform and engagement strategy that will foster fan growth both in Mexico and the US. As part if this, we are required to understand Mexican fans on and off-line, and deliver a fan segmentation and activation strategy supported by qualitative interviews.

We are looking for someone to lead this qualitative research, generate the fan segmentation and develop strategies to move 'offline' fans to 'online'. We are expecting this project to last around 8 weeks. Support will be provided by a junior resource.

Travel to Mexico is required - most likely for 2 x 2 week periods

- Spanish
- Experience of similar projects

Nice to have:
- Consulting background
- Resident of Mexico

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