Objectives and Key Deliverables
A leading pre packaged food company whose market includes sandwitches, wraps, rrolls pastries, is facing competition from similar companies that are now moving into fresh baked products that are non pre packaged. They are looking for a full market appraisal of the benefits of fresh backed goods over pre packaged. There are 1500 bakers and 4 to 5 hundred retailers in this market.
The client wants to identify most successfull fresh baked products and a direct comparison to their existing products.
They would like to identify the optimum price point for these products, so that they can potentially enter this market.
-A direct comparison between pre-packaged food within their range and fresh
-Price point comparison
between both markets.
-Analysis of which
retailers also provide fresh based products.
-Key sellers within the
fresh baked sector.
Consultant must be analytical and
background within the food sector, and based in the Netherlands.