Market Strategy for Middle East Plastic Pipe Manufacturer

Project status
Project start date
Not specified
Project posted
28 Aug 2016 15:56
Project duration (approx.)
2.0 Weeks
Budget (approx.)
£640 / day
Civil Engineering, Consulting, Construction, Mechanical / Industrial Engineering
Area of expertise
Market Analysis, Sales / Business Development, Product Management
Consultant location
English (Essential) , Arabic (Nice to have)

Objectives and Key Deliverables

We are looking to enhance the performance of a key product range. Margins have declined and installed capacity has increased. Success in this product range would entail
(a) uncovering areas where demand is more elastic
(i) customer segment
(ii) application
(ii) specs
(iv) size of pipe
(b) understanding of competitors
(c) market environment

Word document/ PowerPoint presentation segmenting our market and detailing market approach for each segment based on the factors descried above. (Approximately 20 slides or 15 pages)

- Experience in B2B marketing
- Experience in market segmentation
- Ability to independently research the industry
- Understanding of management accounting/ marginal cost analysis

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