- Project status
- Project posted
- 12 Aug 2013 09:05
- Project duration (approx.)
- 4.0 Days
- Budget (approx.)
- $400 / day
- Consumer Goods , Apparel & Fashion
- Area of expertise
- Information Technology , Procurement / Supply Chain , Product Development , Legal / Compliance , Sales / Business Development
- Consultant location
Objectives and Key Deliverables
We are developing a new anti-counterfeit solution based on QR codes identification. We are looking for an expert in anti-counterfeit technologies and experienced brand manager to help us get first hand insights into our target market. This is not a research project but will be led by 1.5 hour interviews to gain insights and will require 3 - 6 experts.Our target markets are: alcoholic beverages, tobacco, fashion.The budget is per-interview completed.
Interviews with relevant experts to answer specific questions in the following areas:1. How high is the counterfeit problem on the companies agenda?2. How is the problem currently tackled? (e.g. at which geographical level? Which departments? What kind of budgets? What is the standard strategy?)3. Why are the QR code identification technologies not used by the companies?4. Opinion on our proposed technologies and importance of it's features.