Ancillary Revenue - Strategy Project - Online Travel Booking Firm (UK based)

Project status
Project posted
13th August 2015
Project duration (approx.)
44.0 Days
Budget (approx.)
£0 / day
Industry
Internet & Online Media , Leisure, Travel & Tourism
Area of expertise
Change Management , Executive / C-Suite , Operations , Sales / Business Development , Strategy , Non Executive Director
Consultant location
Off-site

Background & Objectives

The client
here, an online travel booking firm in the UK, is looking to review their ancillary
revenue strategy (i.e. selling hotels, car hire etc). This is for their
business in the UK and internationally.

 

They would
like to speak with experts that can help them with this in the format of expert
interviews, to get some additional information. (the project could evolve into a larger engagement after the initial call).

 

The rough
profile of people they would like to speak to is:

- Worked
for a travel provider (airlines, train companies, bus companies) or hotel/car
hire provider.

- Has
in-depth knowledge of best practices in how to sell ancillary income online,
including:

 

-         
An
idea of attachment rates (ancillary sales made as a % of total sales)

-         
Best
practice regarding whether or not to include ancillary options in the online
booking flow

o  
Insight
into how to segment/target customers effectively and offer them tailored ancillary
products

o  
Tech
insight as to whether the client should integrate/white label partners (hotel
companies/car hire companies) into their own site

 

If you have
the relevant experience in this space in the UK, Germany or France, please
apply and kindly highlight which areas of your experience are relevant.

 

Please also
let us know what your hourly rate is.

Key deliverables

Consultant requirements

Requirement: Have you worked for a travel provider (airlines, train companies, bus companies) or hotel/car hire provider in the UK, France or Germany?
Desired response: Yes

Requirement: Do you have in-depth knowledge of best practices in how to sell ancillary income online?
Desired response: Yes

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