Background & Objectives
A leading pre-packaged food company is
facing stiff completion from its competitors who are entering the fresh baked
The company now wants to identify the
differences between fresh baked food products and pre-packaged across the
Netherlands. There are approximately 1500 + bakeries
and near to 500 retailers within the fresh baked sandwiches, wraps, rolls,
pastries sector.The client wants to analyse both business
models to identify differentiations between the two approaches.
They will use this as an assessment
as to whether to adapt their business model.
The client is looking for, comparison between fresh baked and pre-packaged
goods. (including price point analysis, growth products, industry leading
Production cost analysis
across the similar product offerings.
Identification of the leading pre-packaged retailers now providing
fresh baked goods.
Identification of leading bakeries in this sector.
Differences in costs for