Analysis of Children's Day Camp market

Project status
Project posted
6th September 2013
Project duration (approx.)
39.0 Days
Budget (approx.)
£8000 / day
Industry
Management Consulting , Leisure, Travel & Tourism
Area of expertise
Analyst / Research , Sales / Business Development , Strategy
Required market experience
United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

A leading player in the hotel and leisure section has a profitable business that provides day care and children's holiday camps in London.The business is now looking to expand nationally and would like to work out where the most appropriate places in the UK are to expand to.

Key deliverables

identification of key hot spots based on a defined set of KPIs:Number of Children within regionAverage household incomes within regionLevel of competitor activityLevel of free alternatives....Clear set of recommendations and list of expansion priorities.

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