Account Manager for UK's fastest growing beauty start-up

Project status
Project posted
25th July 2013
Project duration (approx.)
16.0 Days
Budget (approx.)
£0 / day
Industry
Consumer Goods
Area of expertise
Sales / Business Development
Required market experience
United Kingdom (Essential)
Consultant location
Off-site

Background & Objectives

Our client develop, produce and market the UK best selling liquid “Anti-Ageing” dietary supplement. Rich in collagen, borage oil, vitamins and hyaluronic acid. The product stimulates the dermis to produce collagen, increase hydration and preserve firmness and elasticity of the skin whilst reducing wrinkles. Our client's mission is to bring to the European market next generation dietary supplement, that will change the way we look young and beautiful. Our novel product positions to be an up-and-coming global player recognised for stimulating and invigorating the wellbeing, confidence and beauty expectations of consumers. Healthy, balanced lifestyle is the foundation of the client. As such we have developed a lifestyle-focused product that sparks enjoyment and beauty yet is free from unhealthy substances. The client merges the most advanced technology in the nutricosmetic market (coming directly from Japan ) with advanced European research , to bring consumers the most innovative liquid dietary supplements. They partner with leading European ingredient manufacturers, research labs and Universities to formulate the most compelling and effective products. The Japanese culture is renowned for its healthy, natural and nutrient-rich diet. Inner harmony, wellness, happiness are the essence of the Japanese recipe for beauty. These attributes are reflected in the client's formulas and ingredient selection.

Key deliverables

 JOB PURPOSE: Drive Sales of client’s FMGC products (nutricosmetic) and the expansion of promotional/marketing activities within accounts (UK and international).Desired Skills & Experience Leadership to drive close collaboration between our client and its accounts Relationship building within all levels of the accounts Excellent verbal and written communication (including cold calling) Large retailer buying/operation/marketing management Merchandising, in-store marketing and promotions Pricing and discount policy Commercial law Sales analyticsKEY RESPONSIBILITIES: Manage national accounts to secure achievement of sales growth, marketing activities and operation Work closely with the account category management to provide support and advice on ranging decisions and strategic direction Maintain close relationship and constant communication (weekly/monthly calls) with account key decision makers and across different departments of the accounts head quarters Maintain close relationship and constant communication (monthly calls) with key store management Analyse retailer/stores sales achievement, by territory, type of retailer/store Recommend marketing activities and promotions to maximise sales in top performing store/retailers and reduce under-performance in other store/retailers Plan, negotiate, implement and manage marketing activities with accounts along with the marketing team, i.e. merchandising gondolas, retro/coupons/offer promotions and new product launches Drive store operations and activities working in conjunction with our brand ambassadors deliver optimum implementation of head office central agreements Identify opportunities to increase revenue streams Drive our client’s operation team to support accounts, where necessary oversee the full sales operations cycle: issuance of quotes, proforma invoices, fulfilment, invoicing and credit recovery Ensure excellent service level to accounts consistently. Accurate sales forecasting and account planning Monitor competitive product activities with accounts and benchmark our client’s activities and share of retailer. Work closely with the marketing team to drive commercial strategy and guidelines for a brand 

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