Junior/Mid-level consultant based in Germany for market research

Project status
Project start date
As soon as possible
Project posted
4 Oct 2018 11:27
Project duration (approx.)
3.0 Days
Budget (approx.)
€250.4 / day
Level of Experience
Consumer Goods & Services
Area of expertise
Market Analysis
Consultant location
English (Essential) , German (Essential)

Objectives and Key Deliverables

The Objective of the project is to get a deep understanding of the German market in both retail and foodservice for the following products: Ramen, Fried rice, Gyozas and macarons.

For this to be achieved, fields visits need to be performed in the 3 biggest German cities (Berlin, Hamburg, Munich).
During these visits, the candidate should perform "mystery shopping", gathering information for our target products at retail stores (mini retail shops, supermarkets, hypermarkets) as well as customer interviews.
Pictures should be taken of the products within the store.
In addition, the candidate should also perform store checks for wholesalers & distribution channels for foodservice.
One of our consultants might accompany the person in one of the cities to go through the process together and then the candidate can continue on their own in the other two cities.

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