Anti-counterfeit technology project

Project status
Project start date
Not specified
Project posted
12 Aug 2013 09:05
Project duration (approx.)
4.0 Days
Budget (approx.)
US$400 / day
Consumer Goods & Services, Apparel & Fashion
Area of expertise
Information Technology, Procurement, Product Development, Legal / Compliance, Sales / Business Development
Consultant location

Objectives and Key Deliverables

We are developing a new anti-counterfeit solution based on QR codes identification. We are looking for an expert in anti-counterfeit technologies and experienced brand manager to help us get first hand insights into our target market.  This is not a research project but will be led by 1.5 hour interviews to gain insights and will require 3 - 6 experts.Our target markets are: alcoholic beverages, tobacco, fashion.The budget is per-interview completed.

Interviews with relevant experts to answer specific questions in the following areas:1. How high is the counterfeit problem on the companies agenda?2. How is the problem currently tackled? (e.g. at which geographical level? Which departments? What kind of budgets? What is the standard strategy?)3. Why are the QR code identification technologies not used by the companies?4. Opinion on our proposed technologies and importance of it's features.

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