Objectives and Key Deliverables
We are looking to develop and launch a new beverage product specifically for the Indian market which encapsulates our company value and place in the market.
This project will require the management of the whole process.
Stage 1: Working on consumer insights in order to understand the market demands
Stage 2: Convert ideas into product ideas
Stage 3: Develop concept statements to support the ideas
Stage 4: Research to choose the best idea
Stage 5: Once the concept has been agreed, brief the relevant product development teams to create the produce
Stage 6: Optimize packaging and liquid
Stage 7: Work on marketing strategy
Experience in end-to-end innovation process for an FMCG product