Research into 10 select media companies

Project status
Project start date
Not specified
Project posted
10 Apr 2015 15:51
Project duration (approx.)
8 Days
Budget (approx.)
£0 / day
Industry
Marketing & Advertising
Area of expertise
Market Analysis
Location
Off-site in 

Objectives and Key Deliverables

Our client is a large media organisation who is looking for some competitor intelligence on 10 selected companies.  They need a consultant with experience of desk research to answer select key questions on these organisation.The areas to be studied are: 
Company information/profile
- key company info e.g. financial info/date of
creation/owner/founder/shareholder etc
Organisation structure
- Number of employees/ depts/ regionalisation/number of buildings
etc 
Measures of success – what
do they measure their success by and how are they performing
(revenue/profit/shareability of content/number of customers) What’s their
balanced scorecard?
For key measures - can we
get a like for like comparison e.g. revenue, number of customers,
NPS, 
Profile of their customers
Business goal
and Business strategy
Marketing strategy
including brand positioning and marketing spend breakdown
The report will need to be delivered by 24th April and will be part of a scenario planning exercise so some experience of that will be beneficial.The project can be undertaken remotely and the final deliverable will be a written report.



Requirement: Are you available to complete such a report by 24th April?
Desired response: Yes

Requirement: Have you got experience in the media sector?
Desired response: Yes

Requirement: Do you have some formative experience of scenario planning?
Desired response: Yes

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