Global Consultancy specialising in Media and Marketing Communications

Project status
Project start date
Not specified
Project posted
24 Mar 2014 12:10
Project duration (approx.)
455.0 Days
Budget (approx.)
£24000 / day
Area of expertise
Market Analysis, Marketing, Project Management
Consultant location

Objectives and Key Deliverables

This is a permanent contract/full time role.Our client is a large global management consultancy.The client is an international provider of media and marketing
analytics. They provide a range of services for advertisers which aim to
improve their marketing performance management by delivering services that help
increase their return on marketing investment.They are divided into 6 practice areas: Advertising, Media,
Sponsorship, Digital, Reputation, and Effectiveness

This role is working in the Effectiveness practice.This is the team within our client which applies advanced
statistical methods to solving our clients’ business problems. Examples of the
type of business problems we help answer are: ·        
Measuring the impact of advertising on sales·        
How to allocate the budget between media,
brands/products and countries·        
Forecasting sales performance·        
Testing new marketing strategies

Understanding the brand & category impact of
supermarket promotions

The Senior Consultant plays a key role managing projects in
the our client's Effectiveness practice.


Key objectives of the role are:


To manage, within the Team environment, the
delivery of Effectiveness work to the Business Director’s or Principal
Consultant’s specification.


To act on his/her own initiative to add
value to our client's work.


To deal professionally and efficiently with
clients to get data, explain results, and argue our client's case.


To help train and develop junior members of
the team.


A detailed breakdown of each of these objectives is
presented below:


Key Behaviour


Level required

Create effective client presentations


Be able to
undertake detail technical modelling and analysis
Be able to
understand customer objectives and direct analysis to meet these
Be able to add an
insightful descriptive commentary to analysis and contribute to “so what”
type insights (insight beyond the obvious)
Be able to spot
mistakes, edit and add practical insights to the analysis provided by
Be able to use
marketing knowledge to openly discuss issues with a client

Deliver effective client presentations

Influencing skills
Presentation skills

competence and confidence in communication
Awareness and
promotion of new project opportunities with existing clients
Ability to draft
proposals for existing clients

Manage team workload


Demonstrate to
project leader how team will deliver to deadlines
Avoid surprises
through effective upward management
Use project
leader input only when required
Manage client
requests with knowledge of the proposal
invoiced promptly and all queries answered

Train and develop Consultants


Be able to convey
to junior team members how we work in a clear and effective way
Identify their
training needs and phase appropriately
Give constructive
feedback on an ongoing basis

Contribute to wider team development


• Undertake agreed background
development tasks
Convey new  ideas &
solutions throughout the company
Share best practice

Requirement: Do you have an educational background in Mathematics, statistics, operations research, econometrics, physics (basically anything with a lot of hard quantitative analytics)
Desired response: Yes

Requirement: do you have relevant experience in Marketing mix modelling, marketing analytics
Desired response: Yes

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