Marketing strategy for luxury holiday company

Project status
Project start date
Not specified
Project posted
24 Oct 2013 11:57
Project duration (approx.)
80 Days
Budget (approx.)
£1.67 / day
Leisure, Travel & Tourism
Area of expertise
Consultant location

Objectives and Key Deliverables

A fascinating business which runs Gorilla safari holidays, requires a Marketing Consultant. The business owns and operates lodges in Africa, which attract thousands of tourists, for Great Ape safaris.

The client attracts customers in various ways:20% direct80% indirect (travel agents etc)Geographically the US is the largest group. The client would like to attract more customers from the US. They require a marketing strategy including:Competitor anlaysisChannel analysisSWOTStrategic recommnedationsThe required consultant will have the following experience;Sector: Travel Functioon: MarketingGeography: US or Africa or UK 

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