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Consultant to help launch European beverage brand in the US

Project status
Project start date
Not specified
Project posted
11 Feb 2019 12:40
Project duration (approx.)
3 Months
Budget (approx.)
US$80000 (fixed cost)
Food & Beverages
Area of expertise
Sales / Business Development, Strategy
On-site in United States

Objectives and Key Deliverables

We are in the final stages of acquiring a soft drinks business in Europe and we are looking for a US person who could help the company develop a North American branded product sales strategy and then support the team in executing.

In Europe, the company operates mainly in the catering industry channel through its own brand, while in the US and Canada it operates in retail through private label.
The idea would be to develop the branded sales in NA.

We are looking for a person with experience in developing brands in the US, specifically in the beverage industry. European beer launches in the US is a very interesting comparison so anyone with experience there would be preferential.

Over an initial estimated three month period, the focus would be developing the strategy and identifying key channels. After this period, we would be interested in hiring the person to execute in a VP North America-esque role.

We are open on cost at the moment and the project is likely to kick off by late March.

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