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Systems Analyst - Media Agency Systems

Project status
Project start date
Not specified
Project posted
29 May 2014 09:55
Project duration (approx.)
62 Days
Budget (approx.)
£50000 / day
Industry
Marketing & Advertising, Technology
Area of expertise
Market Analysis, Information Technology
Location
Off-site in 

Objectives and Key Deliverables

Background

·        
Our Client is a media agency specialising in the
placement of all forms of out of Home media

o   They are a global company with offices in 22
countries across 3 continent

o  
They invest around $2.5bn per annum on behalf of clients·        
As a media agency with a specific specialism, the client operates a number of proprietary software applications that supports technical and operational business delivery. The systems are a key factor in
creating a point of difference;

-         
Aureus                         -
specialist client facing planning and workflow tools

-         
MMS                             -
campaign operations and finance

-         
Business Discovery  - Qlikview based analysis tool fed by MMS and other market data

 

·        
In addition to these proprietary tools, the client operates SUN as their core financial product in most markets

 

·         They have started to develop a commercial market
for one of their products

o  
Licencing to related market stakeholders in UK

o  
Licencing to a third party as a market operating
system in Mexico

The Brief

·         The Client is looking to appoint a senior consultant to
undertake a detailed review of all systems and how in particular how each
of these systems could or should operate as one integrated solution (using
APIs). Specific areas for review are as follows, weighted in terms of priority
and perspective. This is a management point of view not a technical expert
weighting

-         
50%  Data                                    : intra and inter product data & data flow

-         
20%  Software
                          : architecture
and future development

-         
15%  Deployment                    :
optimal roll out of systems by market

-         
10% 
Product Strategy            :
application development and roadmap

-         
5%    Commercial     
               : technical perspective on
the commercial potential of Aureus

 

·        
This is a relatively deep dive review and we
envisage it taking 1-2 months. It will require engagement with senior members across
the business to evaluate the current solution vs where the management would
want to take it in the future.



Deliverables·         We would like to receive a document with recommendations for a strategy that supports a fully integrated operating system for the clients business that can be easily deployed and utilised across markets.·         The consultancy role could possibly evolve into a permanent delivery role against the devised recommendations and strategy.

Requirement: I am based in the UK and am able to work on site in London without the need for expenses
Desired response: Yes

Requirement: I have relevant experience in the media industry
Desired response: Yes

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