Market research in Asia - Neoprene boots

Project status
Project start date
Not specified
Project posted
13 Jan 2015 16:53
Project duration (approx.)
39 Days
Budget (approx.)
£511.67 / day
Consumer Goods & Services, Retail
Area of expertise
Market Analysis, Strategy
Consultant location

Objectives and Key Deliverables

Our client is an American neoprene boot company and they
would like to expand their presence in the Asian market.

The Client is looking for a consultant to conduct a market
research project on their industry.


The focus of the market research will include (but is not
limited to); current market overview, competitor analysis, and areas of


Further details:

Their main markets for the client are currently (in order
from big to small)

Farming (mainly US)


Tackle and gun



Life style



The client would like to report to help them plan their
strategic goals over the next 5 year.

The project should be divided into phases with the initial
phase 'A' being the general market overview, with the follow on phases
detailing areas for a deep dive, culminating with strategic recommendations
based on areas of opportunities uncovered.


The client envisages that the initial overview phase would
be around a 25 page report, with a budget of £4000, with follow on phases
extending a budget of up to £15000.


The client would like to receive and review proposals for
the completion of the project by the 26th of January.

Requirement: Do you have experience in the footwear industry?
Desired response: Yes

Requirement: Do you have knowledge of the Asian market?
Desired response: Yes

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