Marketing consultant to diagnose and develop tactical lead gen plan for recurring revenue b2b data company

Project status
Project start date
As soon as possible
Project posted
9 Mar 2018 01:35
Project duration (approx.)
2 Months
Budget (approx.)
US$1000 / day
Level of Experience
Senior
Industry
Technology
Area of expertise
Marketing, Sales / Business Development
Location
On-site in United States

Objectives and Key Deliverables

We are a private equity company looking to support one of our portfolio businesses.
We are looking for a sales and marketing consultant who can diagnose and develop a tactical plan for our lead generation efforts. In addition, we would like help with the following (please provide examples of work you have done in the past):

-Micro-campaigns & account based marketing (outreach, audience profiling, personalization of content, targeting channels, etc.)
-Inbound & digital (search strategy and web strategy…tune website for lead gen)
-Marketing automation (assessment and recommendation of the underlying toolset and integration with SFDC; enables better program measurement, tracking and real-time tuning)

What we are looking for:

1) Ex-consultant / Strategic and Tactical Marketing background
2) Experience working with a recurring revenue b2b technology business

Project will be a mixture of onsite and offsite work. Onsite work will be in Denver, Colorado. Although the engagement length is ~2 months, it will be a mix of full time and part time. Please specify your rate for both.

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